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Breaking the rules, stretching the rules 2004 : evidence of violations of the International Code of Marketing of Breastmilk Substitutes and subsequent resolutions

KEAN, Yeong Joo
ALLAIN, Annelies
International Code Documentation Centre
2004

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This report summarises the marketing trends of sixteen baby food companies over the last three to four years and examines the extent of their compliance with the International Code of Marketing of Breastmilk Substitutes and relevant World Health Assembly Resolutions. IBFAN publishes a report on compliance once every three years

Breaking the rules, stretching the rules 2001 : evidence of violations of the international code of marketing of breastmilk substitutes and subsequent resolutions

KEAN, Yeong Joo
ALLAIN, Annelies
2001

Expand view

[From the executive summary] "Breaking the Rules 2001 describes the evidence of violations collected during a 14-country survey of company compliance with the International Code of Marketing of Breastmilk Substitutes and relevant World Health Assembly Resolutions. The monitoring results cover 16 transnational baby food companies and 13 manufacturers of bottles and teats. [...] "The evidence collected demonstrates systematic disregard for the Code. Companies must be aware of this and there can be no excuse. Promotion was found to be most intense in affluent countries where there are no marketing restrictions and where there is fierce competition."

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