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Getting the message across : the mass media and the response to AIDS

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
December 2005

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The mass media have the potential to provide a platform for discussion, communication and education on HIV and AIDS, giving a voice to people living with HIV and AIDS (PLWHA), challenging stigma and discrimination, lobbying policy makers and building partnerships and capacity through sharing and transferring skills and expertise. However, mass media can also disseminate misleading messages, while HIV/AIDS communication competes with other topics for broadcasting time and audiences. This report presents three case studies of effective and creative use of the media in South Africa: Soul City and Soul Buddyz adopt an 'edutainment' approach, aiming both to educate and entertain; the Community Health Media Trust produces a series of programmes addressing issues concerning people with HIV/AIDS; Takalani makes television and radio programmes, to encourage small children to develop self-esteem, offer positive models and destigmatise PLWHA. Detailing the lessons learned from these experiences, the report looks at how target audiences are chosen, how partnerships are formed, how topics and ideas are developed and what ethical issues arise

Evaluation of the UNAIDS/UNITAR AIDS competence programme

ALANDO, Chris
June 2005

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While many successful responses to HIV have begun at a local or community level, poor communication, monitoring and evaluation systems and accountability have meant a lack of resources with which people can share their experiences directly and promptly. The AIDS competence programme seeks to develop community capacity and promote community ownership through facilitation and use of innovative knowledge management assets. This evaluation measures the effectiveness and efficiency of the AIDS Competence Programme’s process and outcomes and makes a number of recommendations to the different interest groups involved

Operational guide on gender and HIV/AIDS : a rights-based approach | Resource pack on gender and HIV/AIDS

UNAIDS INTER-AGENCY TASK TEAM ON GENDER AND HIV/AIDS
2005

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This guide highlights the relationship between gender, rights and HIV and AIDS. The impact of HIV and AIDS tends to be greater in unequal settings and stigma and discrimination, often associated with the disease, intensify and reinforce inequality. This document, aimed at programme managers and development organisations, reflects on how gender inequality affects women affected by HIV and AIDS. It explains why women may be at greater risk of contracting the disease, while having poor access to treatment. Women also tend to assume the responsibility of caring for those who are sick, and girls in households affected by HIV are more likely than boys to be taken out of school as a cost-saving measure, and to help in domestic chores. The guide contains a set of checklists to help evaluate the level of commitment to gender equality in programming, funding, communication, networking and advocacy

National AIDS Councils : monitoring and evaluation operations manual

WILSON, David
2002

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Designed as a practical toolkit and road map for practitioners to use in designing and implementing programme monitoring and evaluation (M&E). The manual introduces key concepts; presents simple, clear procedures, with a checklist of the process, timing and costs of building participatory programme M&E for National AIDS Councils (NACs); and offers key tools that implementing partners need for M&E. The manual emphasizes the development of the overall M&E system, in relation to the National Strategic Plan, and the monitoring of services provided through NACs and their implementing partners. Offers a page of 'further resources' available through UNAIDS, FHI and CDC

HIV/AIDS and communication for behavior and social change : programme experiences, examples, and the way forward

SINGHAL, Arvind
June 2001

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The purpose of this workshop was to: map out strategies for implementation of communication programmes for behaviour and social change; strengthen links between communication programmes and priority issues in HIV and AIDS in developing countries; and increase technical soundness in communication programmes, projects and strategies of organisations working on HIV and AIDS prevention, care and treatment. Several recommendations about the role of communication for behaviour and social change in HIV and AIDS programmes emerged from the workshop’s deliberations

Communications framework for HIV/AIDS : a new direction

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
1999

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This framework, the product of a participatory research project on the use of communications for HIV prevention, finds conventional communications that focus on behaviour change limited in their scope and effectiveness. It questions the relationship between knowledge and behaviour, and the stress in ‘behaviour change’ communication on individual change. For sustainable change, the influence of a number of domains of social context need to be addressed, including: political and policy frameworks, gender, socio-economic status, spirituality and religion, and culture. It builds on these domains to create broad regional strategies for communications in Asia, Africa and Latin America and the Caribbean. Its suggestions for future national strategies combine interpersonal communication and mass media in key areas of HIV/AIDS prevention and care. It stipulates that participatory processes are central to designing and operationalising national strategies

Gender and HIV/AIDS : taking stock of research and programmes

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
1999

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Discusses public health and social science research on risk and vulnerability as applied to both men and women (in terms of prevention, care and support). Examines current programming priorities in public health and development for gender and HIV, highlights trends and issues, and identifies challenges and gaps

The essential handbook. Radio and HIV/AIDS : making a difference : a guide for radio practitioners, health workers and donors

ADAM, Gordon
HARFORD, Nicola
1999

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Part of the UNAIDS best practice collection, this publication outlines an inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from all over the world. Includes sections on planning, researching, designing and producing radio programming, with a participatory emphasis

Communications programming for HIV/AIDS : an annotated bibliography

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
1999

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This annotated bibliography pulls together published and unpublished research and examples from practice based on communication strategies for HIV/AIDS prevention and care. It highlights the literature in both theoretical and practical applications. Researchers and practitioners can use this bibliography to identify key books, articles, and reports that deal with specific communications-related aspects of HIV/AIDS prevention and care.
The first section contains references related to the different theoretical concepts in HIV/AIDS communication, and examples of their application in different settings. The theories considered are the diffusion of innovations, the health belief model, the theory of reasoned action, the AIDS risk-reduction and management model, the sense-making approach, and social learning and cognitive theories. The second section of this bibliography covers examples and reports of HIV/AIDS communication campaigns. In doing so, it provides references dealing with traditional mass media campaigns, multimedia campaigns, and the role of interpersonal and small-group communication in media campaigns; as well as more recent approaches to health and HIV/AIDS communication such as media advocacy and entertainment-education. The third section of this document contains references on community response to HIV/AIDS. Culture and context occupy the fourth section, which includes citations that might help users identify key references associated with some of the issues identified as highly relevant to future HIV/AIDS communication, such as language and different ways of knowing and communicating in varied contexts

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