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At the heart of change : the role of communication in sustainable development

WILSON, Mark
WARNOCK, Kitty
SCHOEMAKER, Emrys
2007

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This paper shows how information, communication, the media and ICTs are powerful agents of change, how they can give 'voice' to the poor and contribute to more sustainable development, but it also emphasises the need to support and strengthen communication processes used by poor and marginalised people who already face many barriers to receiving information, and to develop the skills and capacity of those people to make their own voices heard. It concludes by suggesting an agenda for action by policy makers, development experts, international organisations, non-governmental organisations and the private sector (including the media)

Missing the message? 20 years of learning from HIV/AIDS

SCALWAY, Thomas
2003

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This report focuses on the way in which the response to the HIV pandemic has been shaped, with a particular emphasis on the way in which communication has been used.
Often the emphasis is on information dissemination, and the distribution of health messages. While information is vital, past successes in fighting AIDS suggest that approaches need to be far broader than this. A politicised civil society, with communities able to take ownership of the response to HIV/AIDS, can catalyse extraordinary change and mobilisation. Similarly, a media able to support informed, inclusive debate will also be critical to future successes.
This report provides an overview of these issues, and suggests how the problems can begin to be addressed through work with policymakers, civil society and the media

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