This module of the FAO's IMARK toolkit addresses the needs of managers to build their skills and awareness around managing information in their organisation. It aims to help managers develop and implement strategies, policies, structures and procedures for effective management of information. The module reviews current trends in access to and dissemination of information, and how new technologies (ICTs) affect and enhance information activities in organisations
Begins with the need to work at the 'first mile' of connectivity - essentially the prevailing conditions for rural communities - when discussing the value of new information communication technologies. Emphasises people and the communication process, and the various factors of community dynamics and context that frame any communicaiton initiatives, not the technology . Chapters cover a range of examples of participatory communication methods, such as Participatory Rural Communicaiton Appriasal, and the training of 'community animators'. Looks at examples of rural telephony and radio, telecentres, video and the Internet, and also discusses some issues connected to telecommunications infrastructure and regulation, such as rural networking co-operatives and parterships with the private sector
