This article analyses the claims of contemporary disability rights activists mobilising in a context where de facto second- class citizenship co-exists with legal and political declarations about the rights of disabled people. As an empirical case, it focuses on the blog ‘Full Participation.Now’, which was initiated by disability rights activists in Sweden. Drawing upon citizenship research, the article points to the tensions and dilemmas featuring the bloggers’ demand for participation and equality, as well as the challenges relative to their struggle. Although the bloggers formulate contrasting arguments, the article highlights that the activists share a common aspiration for ‘full citizenship’.
"In development processes, participation of civil society organisations (CSOs) is a critical factor for the promotion of sustainable development. In a democratic society there are many different groups, often with competing interests. In order to make the voices of a group heard - and to bring specific opinions and needs to the attention of policy makers and development organisations - advocacy can be an effective tool." This key information sheet explores the importance, purpose and goals of advocacy and outlines ten practical steps to successful advocacy
Key information sheet 4
In 2007, a Norwegian theatre director Morten Traavik arrived in Cambodia to stage a beauty pageant, with funding from the government of Norway, for girls and women who had lost limbs in landmine explosions. This opinion article analyses the project which "continues to raise questions about what it means for a foreign project to offer 'freedom' and 'opportunity' to women with disabilities in Cambodia and stoke debates about the sexualisation of women with disabilities from the global South"
This toolkit aims for civil society organizations (CSOs) to continue advocating for a more enabling environment for their work, capitalizing on the global momentum to improve their effectiveness as development actors. "This toolkit encourages advocacy among and between CSOs and towards external stakeholders. The toolkit is divided into three sections. Section 1 is an overview summarising the main points and key steps in advocating for a more enabling environment for CSOs. Section 2 provides essential information and documents on CSO development effectiveness and enabling environment. Section 3 provides step-by-step guidance and tools on activities and logistics to assist CSOs develop, implement, monitor and evaluate their advocacy for an enabling environment. A variety of advocacy tools are included throughout the toolkit and templates are available in the annexes. Each section also includes practical tips, case studies and quotes representing Open Forum members’ voices"
The Soul City Institute for Health and Development Communication (SC IHDC) is a social change project which aims to impact on society at the individual, community and socio-political levels. SC IHDC is South Africa's premier edutainment project. The webiste includes details and publications about all major Soul City projects, including evaluation reports, advocacy material and training material
This toolkit raises awareness around the UN Convention on the Rights of Persons with Disabilities and aims to mobilise support for its ratification. It is a practical guide divided into 3 sections, covering general information about the convention; ratification advocacy tools; and media tools. Essentially this is a step-by-step guide for planning a ratification campaign in different contexts, containing sample letters, publicity materials and other useful resources. The handbook would be of use to anyone with an interest in promoting disability rights
The mass media have the potential to provide a platform for discussion, communication and education on HIV and AIDS, giving a voice to people living with HIV and AIDS (PLWHA), challenging stigma and discrimination, lobbying policy makers and building partnerships and capacity through sharing and transferring skills and expertise. However, mass media can also disseminate misleading messages, while HIV/AIDS communication competes with other topics for broadcasting time and audiences. This report presents three case studies of effective and creative use of the media in South Africa: Soul City and Soul Buddyz adopt an 'edutainment' approach, aiming both to educate and entertain; the Community Health Media Trust produces a series of programmes addressing issues concerning people with HIV/AIDS; Takalani makes television and radio programmes, to encourage small children to develop self-esteem, offer positive models and destigmatise PLWHA. Detailing the lessons learned from these experiences, the report looks at how target audiences are chosen, how partnerships are formed, how topics and ideas are developed and what ethical issues arise
This publication presents the activities and lessons learned from a project which sought to halve malnutrition among preschool children, raise primary school enrollment, reduce dropout and repetition rates, improve psycho-social and cognitive development, and increase the number of mothers practicing appropriate childcare. A strategic communication programme was designed to help mothers and other caregivers adopt new behaviours needed to achieve project outcomes. It helped the project team identify necessary changes in behaviour, knowledge or attitude for all target audiences; frame project-related issues relevant to different stakeholders, such as parliamentarians, mothers, community leaders, educators, and local government administrators; craft persuasive messages according to their needs, concerns and perceptions; and use the most appropriate communication channels. The communication strategy included a: national advocacy effort aimed at parliamentarians, health and education ministry officials, district and community leaders; multi-media campaign that emphasized three behaviour change interventions; training programme for health workers and pre-school teachers on their role; and monitoring and evaluation component to ensure that materials were disseminated via cost-effective channels of communication and that messages reached target audiences. Lessons learned emphasize the value of developing a comprehensive communication strategy during project design.
This useful, accessible manual provides an overview of advocacy and describes advocacy processes, methods and approaches in detail, including strategy development, community-based approaches, and working with the media. The final section provides advice on developing arguments and provides a wide range of question-and-answer style stances on controversial issues (eg 'needle programmes send the wrong message'). The final chapter is a comprehensive list of further resources. This focuses mostly on advocacy and HIV, but includes some materials addressing harm reduction and injecting drug users
This accessible reference tool is part of the Rough Guide series, which includes more than 300 titles. It offers a simple introduction to the concepts of development, poverty and poverty alleviation, inequality, fair trade, volunteering, advocacy and activism
An advocacy pack containing a set of coordinated materials for advocacy around child labour. The kit consists of: posters to raise awareness among the public; postcards for the public to send to policymakers or government representatives; 'parliamentary alert' for policymakers; 'media alert' for newspapers, magazines, radio or tv stations; background information on the issue for legislators and journalists, or for re-packaging into websites or newsletters; a full 'report', to educate on the issue; and a 'response form' to inform Earth Action of advocacy activities. A useful example of ready-made advocacy material
A guide to lobbying and advocating in the United States by mobilising others, contacting congressional representatives, and using the media (eg newspapers)
A comprehensive toolkit designed for people and organisations that support NGOs/CBOs responding to HIV/AIDS in developing countries. Introduces the concept of advocacy ('influencing people and organisations in power to create an environment which protects the rights, health and welfare of everyone'); provides a step-by-step guide to planning and implementing advocacy work; and provides information and skills-building activities. Includes 'A facilitator's guide to participatory workshops' and '100 ways to energise groups : games to use in workshops, meetings and the community'. All materials are on the CD-ROM, which is included in the pack, and on the International HIV/AIDS Alliance website
This training resource is designed primarily for people working in the not-for-profit sector, including researchers, scientists, project managers, team members, campaigners, fundraisers, social activists and writers. Divided into three sections: 'Effective Writing: Core Skills', 'Writing for Science', and 'Writing for Advocacy'. 'Effective Writing: Core Skills' helps to develop the skills needed to write clearly and purposefully, organise ideas and express them well. 'Writing for Science' shows how to produce writing for publication in specialist journals. It teaches how to build on the core skills of effective writing and add further skills that apply to this specialised type of writing. This section gives a better chance of getting published, discusses the ethics of authorship, how to respond to editors and correct proofs. 'Writing for Advocacy' contains a wealth of advice on how to win hearts and minds and how to adapt core writing skills to lobbying or campaigning documents. The section looks at articles, leaflets, newsletters, pamphlets, press releases and posters. Extra features include a resource centre with suggestions for further reading and links to useful websites and resources
This report describes a research project which aimed to not only describe but to influence media practices with reference to HIV and AIDS. It sought to move beyond a consideration of media content, to include an understanding of the context, the actors and the processes involved in facilitating effective media advocacy. It reveals a tension between information provision and agenda-setting advocacy, and concludes with suggestions of areas where training and capacity development strategies could have an impact
An extensive annotated bibliography of 100 documents relevant to 'bridging research and policy'. Mainstream literature is supplemented with alternative viewpoints. The bibliography has been divided into three key themes ('bridging research and policy: the political context', 'the actors: networks, organisations, individuals', 'the message and the media'), including 'new' subject areas that may be useful (eg social psychology, media studies, marketing and communication). The entries are listed alphabetically by author, and then cross-indexed by theme, and by academic discipline
This report presents a family tree of theories, concepts, methodologies and strategies for change in the field of development communication. It presents a chronological evolution and comparison of approaches and findings. The goal of this report is to clarify the understandings and the uses of the most influential theories, strategies, and techniques
Drawing on an accompanying bibliographic review, this literature review assess the role of the media in HIV/AIDS education and advocacy. It emphasises the difficulties of coherence between the imperatives of education and social action on the one hand, and of news values and company profits on the other
This manual provides "a step by step guide for planning advocacy initiatives, as well as advice for successful implementation. They are intended for country office program managers who wish to include advocacy in their programs. These guidelines will help you to: Learn about advocacy concepts and advocacy vocabulary; Analyze policies that lie at the root of poverty and discrimination; See how advocacy can help you increase your impact; Devise a strategy to achieve your advocacy aims; Acquire essential skills to help you become an effective advocate"