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RBM communications assessment : challenges and opportunities in Ghana, Mali, Senegal, Tanzania and Uganda

SHUFFELL, Sara
2004

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This report is from an assessment carried out between October 2002 and April 2003 in Ghana, Mali, Senegal, Tanzania and Uganda. It was part of a Roll Back Malaria Communications Assessment as an initial stage in the process to develop effective and inclusive national malaria communication strategies in RBM participating countries across Africa. It notes the challenges that are raised in the context of development communications in Africa: the absence of basic malaria communications strategies, poor visibility of National Malaria Control Programmes, and lack of regional coordination and information sharing to name a few. There are, however, many opportunities to develop better malaria communications listed in the report

RBM advocacy guide

ROLL BACK MALARIA
2000

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A practical guide to advocacy work around malaria, including useful facts and statistics, and detailed information on advocacy strategies for social change. It presents a comprehensive tool for telling others about the Roll Back Malaria partnership and influencing their thinking around malaria control. It outlines four basic steps that are essential for an effective advocacy initiative: gathering the facts, packaging the message, working with the media and mobilising others. It contains specific examples and creative ideas. Political protocol, media etiquette and social values vary widely from country to country and the guide suggests cultural sensitivity. There is an advocacy resources chapter where readers may borrow successful ideas from others to creatively adapt and apply to their own situations and campaigns

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