Resources search

Promoting Prosocial Beliefs and Behavior Toward People with Disabilities in Nepal through a Children’s Entertainment-Education Program

STRONG, D A
BROWN, W J
2011

Expand view

Purpose: This quasi-experimental field study examines the prosocial influences of a children’s entertainment-education television programme, Khushi Ko Sansar, on children’s beliefs and intended behaviour towards people with disabilities in Nepal.

 

Method: Pre-test and post-test survey data were gathered from 357 Nepali children from nine communities that took part in the study. The children were shown two television episodes in which the star of the programmes, a dog named Khush, befriends and visits people with disabilities.

 

Results: Post-test results show that children developed strong identification with Khush and adopted his prosocial beliefs and behaviour towards people with disabilities.

 

Conclusions: The authors conclude that the entertainment-education television programme, Khushi Ko Sansar, provided a positive role model for children who encounter people with disabilities. Implications of these findings suggest that entertainment- education media can improve the treatment of people with disabilities and can promote beneficial health beliefs and practices.

Disability, poverty and development

DEPARTMENT FOR INTERNATIONAL DEVELOPMENT (DFID)
2000

Expand view

This is a major policy document from DFID, the British government's overseas aid department. It assesses the significance of disability as a key development issue, and its importance in relation to poverty, human rights and the achievement of internationally agreed development targets. It also sets out ways in which development cooperation, including DFID's own work, can help incorporate the rights and needs of disabled people into the mainstream of poverty reduction work and the achievement of human rights. It is useful for disability policy makers, NGOs and disabled people working in advocacy and development

E-bulletin