This framework, the product of a participatory research project on the use of communications for HIV prevention, finds conventional communications that focus on behaviour change limited in their scope and effectiveness. It questions the relationship between knowledge and behaviour, and the stress in ‘behaviour change’ communication on individual change. For sustainable change, the influence of a number of domains of social context need to be addressed, including: political and policy frameworks, gender, socio-economic status, spirituality and religion, and culture. It builds on these domains to create broad regional strategies for communications in Asia, Africa and Latin America and the Caribbean. Its suggestions for future national strategies combine interpersonal communication and mass media in key areas of HIV/AIDS prevention and care. It stipulates that participatory processes are central to designing and operationalising national strategies
Discusses public health and social science research on risk and vulnerability as applied to both men and women (in terms of prevention, care and support). Examines current programming priorities in public health and development for gender and HIV, highlights trends and issues, and identifies challenges and gaps
Part of the UNAIDS best practice collection, this publication outlines an inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from all over the world. Includes sections on planning, researching, designing and producing radio programming, with a participatory emphasis
This annotated bibliography pulls together published and unpublished research and examples from practice based on communication strategies for HIV/AIDS prevention and care. It highlights the literature in both theoretical and practical applications. Researchers and practitioners can use this bibliography to identify key books, articles, and reports that deal with specific communications-related aspects of HIV/AIDS prevention and care.
The first section contains references related to the different theoretical concepts in HIV/AIDS communication, and examples of their application in different settings. The theories considered are the diffusion of innovations, the health belief model, the theory of reasoned action, the AIDS risk-reduction and management model, the sense-making approach, and social learning and cognitive theories. The second section of this bibliography covers examples and reports of HIV/AIDS communication campaigns. In doing so, it provides references dealing with traditional mass media campaigns, multimedia campaigns, and the role of interpersonal and small-group communication in media campaigns; as well as more recent approaches to health and HIV/AIDS communication such as media advocacy and entertainment-education. The third section of this document contains references on community response to HIV/AIDS. Culture and context occupy the fourth section, which includes citations that might help users identify key references associated with some of the issues identified as highly relevant to future HIV/AIDS communication, such as language and different ways of knowing and communicating in varied contexts
