Radio broadcasting for health : a decision makers' guide

This DFID issues paper examines the contribution of community, national and international radio to health programmes in the developing world. It contextualises the relevance of radio as a strategic tool of human development and poverty reduction, examines its use by poor people, and advocates a people-centred and rights-based approach to health communications. It addresses a range of issues from the role of formative research and evaluation and the development of health messages, to a range of format options widely used in health broadcasting. It also examines the community, public and international radio sectors and in the process highlights a range of opportunities and constraints that these sectors face. Likewise, it highlights key synergies and linkages that could be enhanced to improve access to health information for radio producers, the poor, the 'at risk' and the vulnerable. In doing so, this paper raises a number of critical questions about capacity development, social mobilisation, and using radio in conjunction with other technologies such as the Internet and email