Information, education and communication : lessons learned from the past; perspectives for the future

This document discusses the lessons learned from 25 years of the World Health Organization's experience in information, education and communication (IEC). It provides information on the lessons learned from general health programmes and reproductive health programmes. The lessons reflect a retrospective view of what is now known about planning, implementing , monitoring and evaluating IEC interventions. The focus is on practical steps, what has worked, and special considerations to be taken when applying IEC to reproductive health initiatives