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These guidelines are help in the development, implementation, monitoring and evaluation of programmes to influence behaviours and mobilise communities to create long-term normative shifts towards desired behaviours and to sustain enabling behaviours around the four interventions of the Presidents Malaria Initiative. These are: * Increased demand for malaria services and products; * Acceptance of indoor residual spraying; * Improved adherence to treatment regimens and intermittent preventive treatment in pregnancy during pregnancy; * Regular insecticide-treated nets use by the general population, focusing on vulnerable groups including pregnant women and children under five; * Prompt, appropriate treatment with Artemisinin-based combination therapies for children under five within 24 hours of onset of symptoms; and * Community involvement in malaria control