Folk and traditional media for rural development

This is a report of a 1999 workshop in Malawi which explored how traditional media can be harnessed for development work. A major outcome was the reversal of roles between farmers and extension workers: the farmers taught extension workers about their culture and how they create media for disseminating as well as for sharing information, lessons and warnings in their village communities. Media explored in some depth included a girl's initiation ceremony, and a chief's installation ceremony, and centered around song and dance